Dr. Sabina Šegula is a renowned florist who completed her master floristry exam in the Netherlands, followed by a specialization in wedding floristry in Germany, and obtained an additional masterflorist title in Sweden. With over 30 years of teaching experience, she shares her extensive knowledge through her private school, offering education in the fields of floristry, marketing, and horticulture (herbs, melliferous plants, garden and terrace design, indoor plants, herbaceous ornamental plants, and organic cultivation of ornamental plants).

In addition to her teaching work, she offers on-site consultations, plant installations, and indoor plant maintenance. For clients seeking unique floral arrangements for weddings, anniversaries, and other events, she provides complete services – from concept to execution. She is the author of numerous professional books and articles. She serves as editor of the professional magazine Akademija cvetja, which is now published in digital form as a practical manual for creating various decorations.

Since 2011, she has participated in the Easter and, since 2013, also in the Christmas decoration of St. Peter’s Basilica in the Vatican. Floweracademy.si is an active member of the international organization FlorCert and implements an educational program based on the Swedish nationally recognized certification system. The program includes three levels: Level 1 – FlorCert, Level 2 – Journeyman Certificate, and Level 3 – Masterflorist. Upon successful completion, candidates receive officially recognized certificates issued in Sweden.

Floweracademy.si is also a partner in numerous Erasmus+ projects, including student and learner mobility from abroad. As an internationally recognized expert, she conducts floristry seminars both in Slovenia and abroad, to date, in nine different countries. Her seminars cover essential topics that contribute to the competitiveness of modern flower shops, with a strong focus on practical decoration techniques and marketing. She emphasizes that creativity and aesthetic design alone are not enough for a successful business; market orientation is equally crucial. In addition to these practically oriented seminars, she also organizes workshops focused on artistic floral design. In these sessions, participants explore various decorative techniques, creating works primarily for personal expression and enjoyment rather than commercial use.

Lucas has over 40 years of experience in education within the (international) floriculture chain, specializing in assortment knowledge, quality, supply chain insight, marketing, floristry, and account and category management. He has conducted courses and market research in 29 different countries worldwide.

Lucas is also the owner of the website www.Floweracademy.TV (e-learning) and offers online applications such as InfoFlowersPlants. He has also established the Floweracademy name in Italy, Slovenia, and Cambodia.